When it comes to engagement online, attention spans seem to be getting narrower and narrower. That means you have very little time to make a crucial first impression. The competition for people’s attention is pretty heavy, so it’s critical that you snap up their attention as quickly as possible. One of the best places to make a lasting first impression on social media is through your Instagram bio.

Your Instagram bio is the brief block of text that sits under your profile picture, giving people a glimpse into who you are and why they should follow you. The problem? You only have 150 characters to cram in all of that valuable information you want to share. Here are some tips to creating an Instagram bio that will get visitors to hit follow.

Short & Sweet

Make the words in your bio easy to read and get your point across as quickly as possible. Don’t drag your reader through a story – that’s what your content is for. Make it plainly obvious what your account is all about. Think of it this way: If someone stumbles upon your profile, they should know in seconds what you do and what they’ll find.

Keep Up the Keywords

Think about some of the keywords relevant to your brand that people are punching into their searches. If your target audience is searching for these terms and they’re included in your bio, you’ll have a greater chance of showing up in those searches. This is a good double whammy, since those keywords also reflect what your account offers.

Don’t Forget Contact Info

If you’re using Instagram for your business, you can add your contact info through your Instagram Business profile with no character count limitation. You can include your street address, phone number, and email address. This makes it easy for the people trying to find you to reach out to you using the proper channels.

Make Your Visitors Take Action

Encourage the readers of your bio to take the next step. Whether it’s reaching out through your contact info, requesting a quote, viewing your store, or ordering online, it’s crucial to make use of a call to action. Again, be clear in what you’re asking them to do. This can increase engagement and allow you to track how much conversion you’re getting through your Instagram account.

Be Yourself!

Most importantly, show who you are. As much as people love technology, they want to follow actual people. Show off your personality and reflect who you are. That’s almost as important as sharing what your brand is about. Make people want to connect with you, and they’ll also follow your brand.

There are a multitude of ways to optimize your bio, and these are only a few. Remember that your bio is often the first thing people see when clicking on your profile, so you want to keep them engaged! For more information or tips on how to make your IG bio standout, reach out to the experts at Gold Fire Creative today.