We all know the impact social media has made on nearly everybody’s daily lives. Getting attention on all of your feeds can drive a lot of attention your way. If you run a business, it’s almost imperative to have a social media presence, and one of the most impactful ways to accomplish that is through reels – or short videos to capture and hold your audience’s attention.

Putting your brand in front of your targeted audience is easier than ever – and it’s also a time where reaching enormous numbers of people is also simple. You just have to have the right method of getting your message across the right way. Gold Fire Creative’s Reels Membership was designed with the fast-paced business owner in mind. Here’s a look at some simple tips to have you shooting and posting like a pro in no time.

Increase Engagement with Broad Reach

Reels are typically 15-60 seconds in length, making them perfect for capturing the swift attention spans of today’s target audience members. They can also encourage audience interaction by using interactive features like polls, questions, or even stickers. Platforms like Instagram prioritize Reels, making it easier to reach users that are beyond your followers. They also appear in Explore feeds, increasing the chance that they’ll be uncovered by new audiences.

You can combine visuals, music and text to create engaging stories, and you can use current trends and humor to make your brand relatable. You can also use them for your business to give a behind-the-scenes look to show the human side of your company. You’ll be able to monitor metrics like views, shares, and saves to refine your strategy.

Drive Traffic & Build Trust

By highlighting your products and services, you can demonstrate the uses or benefits of your products through tutorials or testimonials. All of this helps encourage your viewers to visit your profile, website, or store. Posting reels regularly will keep your audience engaged, and show that you remain relevant and caught up on current trends. Relevant hashtags and captions, along with engaging thumbnails will optimize your reach.

Sharing reels made by your customers or others in your community will build trust throughout your audience. If you participate in trending challenges or other viral trends, you can show you remain on the cutting edge with your business. Trend-based content is more likely to be shared, and that can also expand your reach. Reels also provide authenticity for your brand, giving your audience a unique look they can’t get anywhere else.

All of that means there’s a lot of work that goes into creating engaging reels. However, if you put in the work to come up with a consistent means or creating them, they will more than pay off. You don’t need to be a social media expert to come up with those steady, engaging videos. That’s what the professionals are for, and Gold Fire Creative is here to help. Our Reels Membership can make creating this vital social media content as hands-on as you want. Reach out to us today for more information.